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Project Description:
Formative research and pilot testing of Sprinkles distribution were carried out in Bangladesh. The study was designed to help identify factors that may influence the acceptance and use of Sprinkles. Results are being used to develop a comprehensive social marketing and communication strategy to support both the implementation of the program and Sprinkles distribution.
Project Objectives:
To determine viable approaches for promotion, distribution, communication and acceptance of Sprinkles in Bangladesh.
Key Findings:
Knowledge of anemia was low among caregivers and health service providers. Financial restrictions prevent caregivers from choosing the foods they would like to purchase for their children.
Compliance rate for Sprinkles was 81% and acceptance was high among caregivers.
Most caregivers preferred to buy Sprinkles from retail outlets followed by pharmacies, while a few considered BRAC as a competent agency in distributing Sprinkles to the target audience.
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